In June 2017, Kaj was recommended Cultivator by his wife, Heather, who had already been in touch with us regarding her own creative business. Kaj was confident in his ability as a musician but knew there were a few things holding him back from reaching his potential.
‘I thought all I needed to do was play music. And if I’m playing music, that’s me happy. I wrote no business plan.’
Together with our performing arts business advisor, he identified the key opportunities for his business to grow. Kaj was encouraged to apply to the Creative Investment Grant scheme to overhaul his online promotional activities. We agreed to fund a complete redesign of Kaj’s website as well as some equipment to help him produce high quality recorded content.
‘Rose was brilliant. To have someone you can have a conversation with and will actually support you and your business was and is enormous.’
Following his successful grant application, Kaj’s business is thriving and he’s completed his first full tour of original material. The tour provided Kaj with a chance to explore new venues, network with new contacts and record video and audio for his marketing content.
‘From my very first video I felt that at last, I was moving personally and professionally in the right direction. Thanks to Cultivator, I am for the very first time in my career, completely self- contained as a recording artist, live performer and video director.’