Funded by the European Social Fund, the European Regional Development Fund, Arts Council England and Cornwall Council.

Creative Kernow
Title Decoration

Back to Basics: Digital Marketing

Title Decoration

Back to Basics: Digital Marketing

In a fast-paced and ever-changing digital marketing landscape, it can be overwhelming for small creative businesses to know where to start. Following on from her 'Back to Basics: Marketing' workshop, Bethia Naughton-Rumbo will guide you through the digital tools and marketing strategies you need to reach potential customers online.

This whistle-stop tour of digital marketing will cover the following:

  • Discovering what makes your business unique
  • Mapping out who your ideal customer is and how to create social media content that inspires them
  • Making the most of free digital tools and advertising on a budget
  • Writing a blog and driving traffic to your website or online shop
  • Strategies for growing and engaging your newsletter subscribers
  • Setting targets, being adaptable and tracking your successes

Participants are asked to bring with them a laptop, charger and social media or website login details.

Book your place on this course…

This workshop will be delivered by marketing consultant, Bethia Naughton-Rumbo, who works for both well-established brands and small creative start-ups. With over ten years’ experience and an MA in Communication Design from Falmouth University, she creates new and meaningful ways for businesses to stand out to their audiences.

 

Creative Kernow

Creative Kernow, based at Krowji, is the umbrella organisation for the following nine projects. Together we support the production, promotion and distribution of work by creative practitioners in Cornwall because we believe in creativity’s transformative power and want more people to benefit from it.

Back to Basics: Digital Marketing Back to Basics: Digital Marketing Back to Basics: Digital Marketing Back to Basics: Digital Marketing Back to Basics: Digital Marketing Back to Basics: Digital Marketing Back to Basics: Digital Marketing Back to Basics: Digital Marketing Back to Basics: Digital Marketing