In partnership with Cultivator & Business West are hosting this seminar to help creative businesses learn how to protect IP assets before doing business internationally and an introduction to the market opportunities in China.
Not only is China one of the world’s fastest growing economies, but it is also one of the fastest changing societies. China’s shift from an investment to consumption oriented growth model and the rise of the urban middle class have created myriad opportunities for foreign companies across many sectors.
Intellectual property is present in every business; from the brand name you use to sell your products or services to designs, innovations and know-how that distinguish your products and services from others.
Despite their importance, these valuable rights are frequently neglected or overlooked. This seminar will assist you to identify the IP rights in your business and enable you to make an informed decision about what IP should be protected, exploited, or enforced.
Who is this event for?
The workshop is appropriate for South West of England creative and retail companies looking to enter the Chinese market.
Graeme McCallum is a Chartered Patent Attorney, European Patent Attorney, European Design Attorney and European Trade Mark Attorney. He advises clients from individuals and SMEs through to multinational corporations on protection and enforcement of their intellectual property, including designs. Graeme worked with BlackBerry for a number of years and was responsible for their European Patent strategy and aligning it with their business objectives. Graeme handles a wide range of subject matter including wireless technologies, such as LTE, user interfaces, software, medical devices, mechanical devices, optics and opto-electronics and oil and gas exploration and production technologies. Graeme also has extensive experience in design and trademark matters, including oppositions and enforcement of trade marks, copyright and design rights.